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A thorough SEO audit of your site will make sure that you have the correct structure in place to assure online marketing SEO and your hard work is indexable and ranked!


Let's take a look at some of the typical technical SEO mistakes and learn how to avoid these.


Duplicate Content is Mistake #1.

Unique content is something Google adores. If you wish to be in the very first position of the results of your search, duplicate content is a huge obstacle.

Determine if you are suffering from duplicate content issues by using tools like Screaming Frog, DeepCrawl, or SEMRush. These tools will crawl your website as well as other sites to check if your content is being re-posted elsewhere.


This can happen if someone republishes your content under an alternative URL, or if you've posted identical content on a webpage and a post.

Make sure each page is distinct to avoid this issue. The URL titles, descriptions, and H1/H2 headings for each page should be unique. Your H1 heading should be prominent with the primary keyword. To capitalize on the strength of your keywords, make sure you include a direct keyword in each area of your website.


Even when reusing images and the alt-tags associated with them, it is important to take care. The alt-tags you choose to use should not be identical, even though they must contain keywords. Create inventive ways to include the keywords but still remain distinct enough to ensure that your tags aren't mistaken for duplicate content.

In your schema or structured data look for duplicate content, too. This is a common aspect of your site that could have a negative effect on your search engine rank. Google provides a wonderful Schema Markup tool that can assist you in making sure that your schema does not contain duplicate content.


Canonical Issues Rel=canonical (Mistake #2)

To link a page to other pages, use the rel=canonical. This improves credibility and decreases duplicate content without adversely impacting the ranking of your website. It tells search engines to rank the page identified with rel=canonical.


If the method is used incorrectly it can cause confusion and cause search engines to ignore your page entirely. Find rel=canonical in the code of your pages and ensure that it's been used correctly.


The title tag issue is the third error.

The following are some of the problems that title tags could cause to SEO:


  • Tags that are duplicated

  • Title tags have been removed.

  • Title tags that are too small or too long, and such.

  • Your titles tags, often referred to as page titles, help both search engines and users in determining the intent of your web page, making them an (understandably) important component of the optimization process.


It is recommended to start with the basics in order to get your title tags in order. At the beginning of your title tag, it must be between 50 and 60 characters and include one or two of your desired keywords. Be sure that there aren't any duplicates of your site's content to prevent technical issues. A quality web page title that is click-worthy and not restricted to technical terms is:


H1 Tag Issues

On-page SEO also includes the header (H1) tags as well. H1 tags can be seen by the visitors on your site however, title tags will only appear on search result pages. Both should be distinct from one another.


It is true that having more than one H1 tag for each website isn't recommended Many are missing as well as duplicated from the title tag. In terms of SEO, this is a big no. It is important to ensure that every page has a distinct H1.

To get the most value out the H1 tag, ensure it has the keyword you're trying to target within the site's content, is between 20 and 70 characters long, and includes the keyword you're aiming at in the text on your page.


Not paying attention to Meta Descriptions

Meta Description of the page is a short description of the content that is on the page.


When the phrase that is searched for appears in the description the search engines are likely to display it. That's why optimizing the meta description for SEO is crucially important. Sites that do not use (or duplicate) its meta descriptions will often see their SEO suffer in the end. Always include a metadata description (found on the lower left of your posting page for those using WordPress) and aim for 150 words. Make sure to include any relevant keywords before the possible cutoff.

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